Event
China International Import Expo
Extraordinary Italian Jewelry - "Gold Road To China"
The CIIE, the world’s first import-themed national-level exhibition, is a great innovation in the history of international trade. It is a significant move for the Chinese government to hold CIIE to give firm support to trade liberalization and economic globalization and actively open the Chinese market to the world.
After The Italy joined the "One Belt, One Road", many local jewelry industry practitioners want to come to China to have a look and understand the situation.
At this conference, there is a union which called " Gold Road To China " The joint selection of 17 Italian brands representing the 4 categories of Italian jewelry industry (fashion jewelry, shell carving, 18K gold, high-end jewelry), the surging crowds, enough to prove that the planning effect is better than expected.
CIIE
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Participating countries,regions
Professional buyer
Number of visitors
Potential transaction amount
The first experience to Chinese market
Most of these brands are entering the Chinese market for the first time. Italian exhibitors believe that the fair is completely different from other international jewelry majors such as Hong Kong, Tokyo and Dubai that they are familiar with in the past. For professional fairs, the audience is mainly professional buyers in the industry and consumers in first-tier cities.
Unexpected result
The Expo has brought a completely different audience, including government officials, professional buyers, consumers from all walks of life and other second-tier cities. "Now,If he comes from the metallurgical industry, it is likely that he is a professional audience in the equipment hall, but he is an ordinary consumer in the jade hall. This great of audience's diversion, which the ordinary professional exhibition could never be achieved." In the past, a new brand to enter a new market, prior to the need to conduct detailed market research, often need several months, or even half a year. However, the diversity of audience, geographical diversity, age and income distribution can provide rich data, which is absolutely unexpected before.
Report
NEWS Report
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Cooperation
Business Partner
Photos
CIIE REVIEW
